Sponsorship Media Kit
Partner with The Nick Standlea Show
Where big ideas about AI, learning, and performance get pressure-tested — long-form conversations with scientists, authors, founders, and operators.
Long-form attention. Repeated trust. Permanent discovery.
The show works with a select group of companies over time, combining long-form audience attention, recurring integrations, editorial collaborations, and permanent content built to stay discoverable after the campaign ends.
Discuss a partnership →The audience
Established and professional. A long-form audience actively making decisions about technology, business, education, and how they work.
Nearly 40% of watch time comes from TVs, unusually high for creator content and consistent with an audience that sits down with long-form conversations rather than simply scrolling past them.
Who's actually watching
These are YouTube's numbers, not ours. Taken together they describe a technically literate, high-income audience that watches on a television rather than scrolling past on a phone.
YouTube's top bracket is, by definition, the top 10% of households. Just under half of this audience sits inside it — roughly five times the population base rate. Figures are YouTube's own modelled estimates over a rolling 28-day window.
YouTube files this channel under Science, Engineering, Computer Science, Technology, Health and Knowledge. That classification is derived from the content and the people who watch it — it is not a category we selected.
The strongest partnerships compound.
A single placement creates exposure. Repeated placements create familiarity. Larger editorial collaborations give us room to tell a real story around a company, product, or idea.
That is why we prefer ongoing partnerships: recurring integrations across the year, with larger projects when there is an editorial concept genuinely worth making. Our strongest sponsor relationships have not come from maximising one placement. They have come from brands staying long enough for the audience to know them.
Ways to partner
Recurring integrations
Host-read integrations inside relevant episodes. Best suited to repeated exposure over time, letting familiarity and trust build across multiple conversations.
Starting at $1,500
Editorial partnerships
Dedicated content built around an idea worth exploring, not a six-minute commercial. Nick develops the story around a real question, experiment, or business problem where the partner belongs naturally.
Starting at $6,500
Annual partnerships
Ongoing relationships combining recurring integrations with larger editorial projects, social distribution, and permanent discovery assets across the year.
Built around goals and scope
We measure attention, not just impressions.
Campaign reporting can show not only how many people watched, but how much attention the content earned and whether viewers stayed through the sponsor integration.
This lets partners look past a theoretical impression and see whether the audience actually stayed with the message.
From sponsorship to story
What a real editorial partnership looks like. Zapier gave us a business idea to communicate. Rather than turn it into a conventional ad, Nick built the concept into a story using his own company as the case study.
Here's How AI Bills Explode — and the 6-Step Test That Stops Yours
A sponsor's campaign (Tokenmaxxing → Valuemaxxing) turned into a 4½-minute feature Nick built around his own business.
The campaign doesn't disappear when the video stops being new.
Built to keep working
Major partnerships can include permanent companion content on nickstandlea.com, structured for traditional search and emerging AI retrieval.
- Video
- Website
- Search
- AI discovery
We are actively experimenting with how creator content gets discovered, retrieved, and cited by AI systems. We do not promise placement, and nobody credibly can. We build the content with AI discovery in mind and monitor what happens over time.
Built for the long term
Our relationship with Zapier grew from individual campaigns into an ongoing partnership across multiple projects and formats. Rather than treating each activation as an isolated ad buy, we collaborate around product initiatives, business ideas, and stories that genuinely fit the audience.
Recent guests
Trusted by sponsors
Why it works
- Substance over virality. Conversations are built for depth. The audience chooses to spend meaningful time with them rather than scrolling past.
- Attention you can measure. Views matter, but so do watch time and whether the audience stays through the sponsor message.
- Relationships that compound. Repeated exposure builds familiarity in a way a single isolated placement cannot.
- Content that keeps working. Major partnerships can create permanent web content designed for search and emerging AI discovery.
Behind every episode: two decades of real-world education and performance experience.
Let's build something worth pressing play on.
Tell us what your team is trying to accomplish. We'll look for the intersection between your goals, the audience, and stories genuinely worth making.
Partnerships handled by Donald Funkhouser, producer & head of partnerships.