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Is AI replacing writers? What actually happened, three years in
In 2023 the big consulting firms forecast that AI would come for writers first. Joe Lazer bet the other way and wrote the book. Three years later he points to job listings for storytellers more than doubling.
The short answer
No, and three years of evidence has gone the other way. In 2023 Accenture, McKinsey and Deloitte all forecast that AI would come for writers and creatives first, and it was a reasonable guess, because writing was the first thing most people tried AI for. Joe Lazer reached the opposite conclusion on paternity leave. He is a journalist and former CMO who spent eight years helping build Contently, and after months of talking to AI researchers and corporate leaders he concluded that AI would get much better at coding than at writing, that AI slop would flood the web, and that human storytellers would therefore become more valuable rather than less. He quit his job to write Super Skill on that thesis, and most of the people he pitched it to thought he was wrong. Three years on he points to job listings for storytellers more than doubling, storytelling showing up as a buzzword on CEO earnings calls, and AI companies themselves hiring human writers because their models still struggle to tell a story anyone wants to read. The work that got automated first was the work with a defined rule structure and a clear test for success. Writing is not that.
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Step by step
Commit to one storytelling practice
It does not have to be a podcast, a Substack or a book. Open next quarter's presentation with a story instead of the agenda. Tell your team one story about your own life in the weekly meeting so they see a person rather than a management figure. In a one-on-one with someone who is struggling, tell them about a time you were in the same spot and what got you out of it.
Learn the four elements ▶20:00
Joe's research with neuroscientists points to four things that great stories have in common: relatability, ease, novelty and tension. Once you know the four, you can look at anything you are about to say and ask which of them it has.
Notice the shapes in what you already watch ▶21:21
The Bear is a show about people running a restaurant. Nobody is saving the world, and it still has you on the edge of your seat. Watch how an episode opens hot, how the characters are people you recognize, and how the tension comes from whether one plate goes out right. Kurt Vonnegut's shapes of stories are the same idea, drawn by hand in grad school after the war.
Apply them where the stakes are
Leadership stories, sales stories, and the way you package a big idea so people get behind it. This is the part that compounds, because it is the same four elements used over and over in the places where being understood actually changes the outcome.
If you only do one thing, play on tension ▶79:07
Tension is the gap between what is and what could be, and a story is opening and closing that gap again and again. The romcom closes the gap, the jerk boyfriend reopens it. The heist is about to work, then something goes wrong. Set up conflict and stakes in the first line and people stay with you.
“AI wasn't going to replace writers. It was going to make them more important than ever.”
Joe Lazer, in the episode
Key moments
- ▶3:08Why storytelling is the one skill that stays human
- ▶3:29The Neanderthal who only ever talked to Steve
- ▶5:12Dunbar's number, and how strangers build cities
- ▶8:28AI polls worse than the IRS
- ▶9:41The inauthenticity tax
- ▶10:29Paul Graham stopped reading emails written by AI
- ▶11:20Writing is thinking, and the split already underway
- ▶14:05Work slop and message slop
- ▶20:00Relatability, ease, novelty, tension
- ▶21:21Why The Bear works
- ▶33:33New York mocked its AI high school out of existence
- ▶35:20Art history majors are out-employing computer science majors
- ▶45:04The AI-first school that had to hire teachers back
- ▶64:50AI companies are now hiring human storytellers
- ▶79:07The one lesson he'd pass down to his son
Questions people ask
is ai replacing writers
The 2023 consensus said yes and it has not held up. Joe Lazer's argument is that AI got far better at coding than at writing because coding has a defined rule structure and a clear definition of success, while good writing does not. He points to job listings for storytellers more than doubling, and to AI companies hiring human writers because their own models struggle to produce stories people want to read.
what is the inauthenticity tax
It is the cost you pay with the person reading, and Joe takes it from a recent meta-analysis. Human communication is not only the words. We read intent from how someone says something, so when an email sounds nothing like the coworker who sent it, the reaction is not that the writing is bad. It is that they seem to have been body snatched. Outsourcing your writing says something about you that you did not mean to say.
why did paul graham stop reading emails written by ai
The Y Combinator founder wrote on X that he no longer reads an email from a founder when he can tell AI wrote it. Joe's reading of it: what the email communicates is that you do not trust yourself to put your own ideas into words. All you have demonstrated is that you can use AI, which is not impressive, and you have shown you would not stand behind your own voice.
what is work slop and message slop
Work slop is when someone takes a model's output, pastes it into a doc and sends it to you, handing you the job of working out whether it was any good. Joe cites research finding around 40% of workers had been on the receiving end of it. Message slop is the newer version, coined by Ryan Levesque: an email chain where three or four people are all writing in the same flat, interchangeable voice, and you cannot tell who is actually in the conversation.
should i use ai to write my emails
Both Nick and Joe use AI daily and both stopped letting it write first. Nick's practice is to write the draft himself, typos and all, and then ask the model to clean it up, because he does not want it generating the ideas. Joe draws the line at what the reader expects to come from a person. An administrative memo is fine. Anything meant to carry your own perspective is not, and the research says people can tell.
why is ai bad at writing
Three reasons, in Joe's account. The training data is mostly not good prose. Human fine-tuners are instructed to steer models toward safer, more jargony, fluffier language. And the labs are making deliberate tradeoffs toward the work that pays, like coding and financial analysis. Under all of it sits a harder problem: defining good writing objectively is close to impossible, because voice is not comma placement. It is the sense that there is a person on the other side of the page.
do computer science majors have higher unemployment than art history majors
Joe cites figures from late last year putting art history graduates at roughly 3.5% unemployment and computer science graduates above 8%. Part of it is fewer junior coding jobs. The rest, in his view, is that the learn-to-code push was never quite honest, because the companies making it were hiring out of a small number of elite schools the whole time.
should kids learn ai in school
Joe argues no, and he is direct about it. New York's planned AI high school was mocked and then shelved after parents objected. His point is that nobody can say what the AI systems of 2041 will look like, so an eleven-year-old learning today's chatbot is not building a job skill. What does transfer is reading, writing, critical thinking, and the ability to work out whether a source is true, which matters more now that a search gives you a summary instead of a list of links.
can an ai tutor replace a teacher
Joe taught in New York through Teach For America and is not dogmatic about it. He can see offline leveled reading apps helping a teacher who has been told to run four reading levels in one room of 28 kids. But one AI-first school network found the AI-led part of the day was the part that did not work, and put teachers back into small classrooms, which undercut the promise of cheap private education. Nick's version is a tutor who said nothing when a student claimed he had done the homework, just tilted his head, and the student folded. That accountability to another person is the part that does not transfer.
what are the four elements of a great story
Relatability, ease, novelty and tension. Relatability is seeing yourself in it. Ease is not having to work to get in. Novelty is being shown something you did not know. Tension is the gap that keeps you there.
what is the one thing that makes a story work
Tension, which is the only thing Joe would pass on if he could pass on one. It is the gap between what is and what could be, and storytelling is opening and closing that gap over and over. That is why the near-miss in a heist movie works, and why setting up conflict in your first line beats any hook formula.
why do people dislike ai art
Because what makes art meaningful is the choices, and the choices come from a life. Joe's test is how much of you went into it. Prompting a picture into existence is not meaningful in the way a film shot on a real Viking ship is, and we do not ask that of software, where we only want it to work. Used as a tool, where the story and the characters and the thousand small decisions are still yours, he thinks it can be genuinely interesting.
Zapier sponsored this episode of the show. Nick chose the guest and the questions, and Joe's answers are his own.