For authors, publishers, studios and publicists
Promote a book, series or film on The Nick Standlea Show
The Nick Standlea Show is a long-form interview podcast, published as full video on YouTube and as audio on Apple Podcasts and Spotify. The median interview runs 69 minutes, and 44 of 60 run longer than an hour. Authors and screen talent on the show include actor and director Colin Hanks and novelist Thomas Perry, whose novel The Old Man became an FX series.
The show at a glance
- In the 28 days to August 9, 2026, 37.9% of the channel's YouTube watch time was on TV screens (YouTube Studio).
- On Apple Podcasts, the average play of the 1-hour-55-minute Donald Hoffman episode covered 84% of its running time (Apple Podcasts Connect, all time, as of August 27, 2026).
- Each interview is one long-form conversation. The median interview runs 69 minutes, and 44 of 60 run longer than an hour.
- New episodes are published as full video on YouTube and as audio on Apple Podcasts and Spotify.
- The YouTube channel has 135,000 subscribers (YouTube, November 6, 2026).
- Every interview has a permanent page on nickstandlea.com with the full transcript and key takeaways that cite who said what.
- Published authors on the show include Seth Godin, Howard Gardner, Donald Hoffman and Michael Osterholm.
- Host Nick Standlea is a former Research Associate at the Quality of Life Research Center at Claremont Graduate University, under Mihaly Csikszentmihalyi, author of Flow.
Authors and screen talent who have come on
A few of the conversations, each with its own page and full transcript.
- Colin Hanks: Actor and documentary director. Talked about directing the John Candy documentary for Ryan Reynolds' production company while he was still making it, about a year before John Candy: I Like Me came out.
- Thomas Perry: Edgar-winning crime novelist (1947–2025). His novel The Old Man became the FX series starring Jeff Bridges and John Lithgow; he talked about four decades of Hollywood options before any of his books reached the screen.
- Tania Lombrozo: Princeton cognitive scientist. Came on the month her book Why We Ask Why was published.
- Seth Godin: Author and marketing teacher, on his then-new book, This Is Strategy.
- Dr. Michael Osterholm: Epidemiologist and founding director of CIDRAP. The conversation was anchored in the new book he co-wrote, The Big One.
- Nate Soares: President of the Machine Intelligence Research Institute and co-author, with Eliezer Yudkowsky, of If Anyone Builds It, Everyone Dies.
- Christopher Summerfield: Oxford cognitive neuroscientist and former Google DeepMind researcher, on his book These Strange New Minds.
- Scott Barry Kaufman: Psychologist, on his 2025 book Rise Above.
- Donald Hoffman: UC Irvine cognitive scientist and author of The Case Against Reality.
- Steve Rosenbaum: Documentary filmmaker, author and media entrepreneur, on whether truth can survive AI.
Books, TV and podcasts aren't three audiences. They're one.
This is research about podcasts and screens in general, each figure linked to its source. The show’s own numbers are in the list above.
Podcast conversations move readers
- +34% in Spotify listening to the audiobook of RuPaul's memoir, The House of Hidden Meanings, the week after he went on Call Her Daddy. Source: Spotify, via Publishers Weekly, 2024
- 2.8M+ copies made The Let Them Theory, by podcast host Mel Robbins, the best-selling print book of 2025 at Circana BookScan outlets. Source: Circana BookScan, via Publishers Weekly, 2026
- 6 in 10 podcast listeners said they had watched a movie, read a book or listened to music because of a podcast. Source: Pew Research Center, 2023 (surveyed December 2022)
Screen adaptations send people back to the book
- 470% average jump in Spotify listening to a book's audiobook in the week after its film or TV adaptation was released (spring-2024 titles such as Shōgun and 3 Body Problem). Source: Spotify, via TheWrap, 2024
- 600% rise in Spotify listening to May Cobb's The Hunting Wives audiobook in the two weeks after its TV adaptation premiered. Source: Spotify, via Publishers Weekly, 2025
- 48% of original UK and US drama series on Netflix, Disney+ and Prime Video were adapted from books (January 2024 to June 2025). Source: Publishers Association, Books on Screen, 2026
The podcast audience is a TV audience
Late-night TV used to be the stop for a book or a premiere. In July 2025 CBS announced it would end The Late Show with Stephen Colbert in May 2026 (CBS News).
- 15.8% of all U.S. TV viewing time went to YouTube in August 2026, its highest share yet and the largest of any media company in Nielsen's report. Netflix had 7.7%. Source: Nielsen, The Gauge, 2026
- 700M+ hours of podcasts were watched on living-room screens through YouTube in October 2025, up from 400 million a year earlier. Source: YouTube Official Blog, 2025
- 11% of the time Americans spent with podcasts in the first quarter of 2026 was on smart TVs and other connected TV devices, up from 3% at the end of 2017. Source: Edison Research Share of Ear, via Cumulus Media, 2026
- 57% of Americans 12 and older have both listened to and watched a podcast. Source: Edison Research, The Infinite Dial 2026
- 13% of U.S. households that watched Netflix in the first quarter of 2026 also watched at least a minute of a Netflix podcast. The official Bridgerton podcast ranked second by total views among Netflix's podcasts that quarter (Samba counts about 46 launched). Source: Samba TV, 2026
- 49.8% drop in ad spending on five broadcast late-night shows, from $439 million in 2018 to $220.6 million in 2024. Source: Guideline, via Variety, 2025
Who listens to podcasts
- 58% of Americans 12 and older listened to or watched a podcast in the last month. That's about 167 million people, an all-time high. Source: Edison Research, The Infinite Dial 2026
- 51% of Americans who consume podcasts monthly have a college degree, against 46% of the U.S. population. Source: Edison Research, The Podcast Consumer 2025
If you sponsor around a release
These measure ads and host recommendations, so they apply to a sponsorship, not to a guest appearance.
- 76% of Americans 13 and older who consume podcasts weekly said they had acted after hearing a podcast ad, from visiting a website to buying something. Source: Edison Research, The Podcast Consumer 2026
- 2 in 3 podcast listeners said a host's recommendation had made them consider a brand they had never heard of. Source: Acast, Podcast Pulse 2025 (nine countries, including the U.S.)
- 86% of heavy users of ad-supported podcasts recalled hearing a podcast ad in the past week, the highest of any ad-supported medium measured. Source: Sounds Profitable, 2025
Every conversation on this show goes up in full on YouTube, the service U.S. weekly podcast fans use most: 39% of them, against 20% for Spotify (Edison Research, The Infinite Dial 2026).
What a guest gets
With every episode
- The full conversation as video on YouTube and as audio on Apple Podcasts and Spotify.
- A permanent episode page on nickstandlea.com with the full transcript and key takeaways that cite who said what, written so search engines and AI assistants can quote it.
- A link to your book, series or film on the episode page, when you send us one.
- Your name tagged as the episode's guest in the page code that search engines and AI assistants read, and a listing in the show's guest directory.
- A share page with links to the episode on every platform, ready for you and your publicist to post.
- The episode listed in the site's index files for search engines and AI assistants (the sitemap and llms.txt).
With some episodes
- Short vertical clips from the conversation on YouTube.
How to pitch
- Use the form on the Be a Guest page.
- Put the title and release date in “Anything launching soon?” so the episode can be timed to it.
- Tell us the idea that’s worth an hour. We read every pitch.
Recording is a remote video conversation, and there is no prep needed on your side.
Sponsoring around a release instead? The media kit has the formats.
Questions publicists ask
Is The Nick Standlea Show a good podcast to promote a new book?
Yes, for an author who wants a long conversation rather than a short segment. The median interview runs 69 minutes, and 44 of 60 run longer than an hour. Episodes go out as full video on YouTube and as audio on Apple Podcasts and Spotify, each with a permanent page carrying the full transcript. In the 28 days to August 9, 2026, 37.9% of the channel's YouTube watch time was on TV screens (YouTube Studio). Authors on the show include Seth Godin, Michael Osterholm, Christopher Summerfield and Tania Lombrozo, who came on the month her book Why We Ask Why was published.
Can a studio or network promote a TV series or film on the show?
Yes. Pitch the talent, whether that is a director, an actor, a showrunner or the author of the source book, through the Be a Guest form with the premiere date. Screen guests so far include actor and director Colin Hanks, who talked about directing the John Candy documentary while he was still making it, and novelist Thomas Perry, whose novel The Old Man became the FX series starring Jeff Bridges and John Lithgow. Sponsorships are in the media kit.
How big is the audience for The Nick Standlea Show?
The YouTube channel has 135,000 subscribers (YouTube, November 6, 2026). In the 28 days to August 9, 2026, 37.9% of the channel's YouTube watch time was on TV screens (YouTube Studio).
How long are episodes, and where are they published?
The median interview runs 69 minutes, and 44 of 60 run longer than an hour. New episodes go out as full video on YouTube and as audio on Apple Podcasts and Spotify.
What does a guest get after the episode is published?
The full episode on YouTube, Apple Podcasts and Spotify; a permanent episode page with the full transcript and key takeaways; a link to the guest's book, series or film on that page when they send one; their name tagged as the guest in the page code search engines read; a listing in the guest directory; and a share page with links for every platform. Some episodes also get short vertical clips on YouTube.
How do publicists pitch an author or a film to the show?
Use the form on the Be a Guest page and put the title and release date in the "Anything launching soon?" field, so the episode can be timed to it. We read every pitch.
How is an episode recorded, and does the guest need to prepare?
Each episode is recorded as a remote video conversation, and there is no prep needed on the guest's side.
Who hosts The Nick Standlea Show?
Nick Standlea is a former Research Associate at the Quality of Life Research Center at Claremont Graduate University, under Mihaly Csikszentmihalyi, author of Flow.
Press kit: the press page · Sponsors: the media kit · About the host: Nick Standlea · Pitch a guest: the form.