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Most People Think They Can Spot AI Fakes and Are Wrong; Rosenbaum Gives the Skill Six Months

Steve Rosenbaum on why our confidence in spotting AI fakes is misplaced, what that does to trust in news, and why he still thinks the future of truth is human.

Video published 2026-06-18 · 83:12 · watch on YouTube

The short answer

Most people are sure they can tell AI-made content from real content, and most of them are wrong. Steve Rosenbaum says anyone who can still tell fake from real today should assume that in six months the skill will be gone. That is the core of his conversation with Nick on the episode "Can Truth Survive AI?" Rosenbaum is a documentary filmmaker, author and longtime media entrepreneur. Nick adds that several universities have mixed AI-made faces in with real photos, and people sorted them only slightly better than random guessing. Rosenbaum's worry is not just that fakes exist. It is that people trust their own eyes and ears more than they should. When checking is hard, most people shrug and say "it could be fake." He calls that a dangerous place to be. From there the talk moves to concrete stakes. Rosenbaum covers fake war video, chatbots that are confidently wrong, and the jobs that AI tools already replace. He predicts a "cost apocalypse" when today's cheap AI tools start charging more. Yet Rosenbaum calls himself an optimist. He sees young people swinging back toward in-person time. He believes AI is good at summing up the past and poor at imagining the future. His thesis is simple: the future of truth is human, and the robots can help.

Step by step

  1. The real problem is confidence, not just fakes ▶5:29

    Nick says several universities have run studies that mix AI-made faces in with real photos of people. People sort them only slightly better than random guessing. Rosenbaum's central worry builds on that. Most people are certain they can tell real from fake, and most of them cannot. He says anyone who can spot fakes today should assume that in six months the skill will be gone. He adds that checking one disputed photo took him a morning. A New York Post article called an image from the correspondents' dinner shooting fake. No other news outlet backed it up, and his judgment was that the Post was wrong. Most readers, he says, will not do that work. They settle for "it could be fake."

  2. Video fakes now fool the people in them ▶11:11

    The talk turns to Sora, which could place a person in his own studio with a voice no one could tell from his own. Rosenbaum uses this as proof that judging by eye or ear no longer works. He reads Sam Altman's choice to pull Sora 2 as a business call, not an ethical one. There was no money in fake video, and it put the company at legal risk. He says it solves nothing, because plenty of other sites make convincing fake video. If someone makes a fake of you, Rosenbaum says a complaint to TikTok comes back as "section 230, free speech, tough luck."

  3. Cheap AI will not stay cheap ▶24:54

    Rosenbaum predicts a "cost apocalypse" for AI. Today's tools are heavily subsidized, he says, and the companies will start charging a premium. His model is Uber in New York. Early rides cost $9 when a cab was $35 or $22. He says a recent Uber from his downtown apartment cost $57. In his view, the same venture firms that funded that pattern are funding AI. He also worries about paid answers. He recalls Google Maps showing dollar-store logos on a drive upstate, and he ended up at one getting paper plates. With AI, he says, nothing may tell you an answer was paid for.

  4. Will people pay more for human-made work ▶33:13

    Rosenbaum raises a hard question against his own hope. If a film entertains him and he has a nice night out with his wife, he is not sure a "human actors" label changes anything. Shoppers rarely ask who picked their food. He expects cheaper and more efficient to feel appealing, and sloppy to feel unappealing. He also points to an age gap in writing. He has written three books and blogs every week, so AI can polish his drafts in his own voice. A 17-year-old has no body of work yet, so the shortcut arrives before the voice is built.

  5. Why he is still an optimist ▶37:37

    Despite his worries, Rosenbaum believes the flood of synthetic content will make people value human-made work more, not less. He runs the Sustainable Media Center, which has a board of Gen Z leaders. He says more and more of that generation is putting the phone down and gathering in person. He compares it to early COVID, when life went fully digital and he found it efficient at first, then missed people deeply. His fear is that AI will offer to handle every task for us, and by the time we notice what we gave up, it will be too late.

  6. Chatbots state things instead of checking them ▶45:10

    Rosenbaum describes finding an AI-made video laying out his whole career, which he uses as evidence that models assert rather than verify. He says correcting a chatbot does not make it smarter, because your fix is not fed back into its data. Nick adds that a model once gave him nine papers, and two were completely invented but looked just like the real ones. The cost to people is already concrete, Rosenbaum says. A publisher can weigh replacing an editor at a salary of $64,000 with a tool he pays $20 a month for.

  7. A model built to tell the truth helps more ▶56:12

    Nick shares an example from his own company, Test Prep Gurus. Students would say a general chatbot told them they were a great fit for Stanford. Nick says Stanford's acceptance rate is three percent, and once donor families and recruited athletes are counted, it is probably less than 1% for a normal kid. So the team built a separate model just for admissions odds and had to wrestle it into being honest. Nick says it has been much more useful to families than the general models. Rosenbaum asks whether people really want the honest version.

  8. The future of truth is human ▶80:54

    Rosenbaum closes with his thesis. AI is good at looking backward, like summing up something that already exists. It is poor at looking forward and proposing a future. He tested this by asking ChatGPT to write the last chapter of his book from six elements. What came back repeated earlier material and did not make sense. He does not expect laws to fix things, because by the time a bill passes, he says, ChatGPT "is going to be on version 12." His hope is that society comes to see some AI profits as tainted. The robots can help, he says, but people must keep doing the thinking.

“I think table stakes are anyone who can determine fake from real today. Let's assume that six months from now, that skill will be gone.”

Steve Rosenbaum, in the episode

Key moments

Questions people ask

can people tell ai generated content from real

Mostly no, according to Steve Rosenbaum. He says most people are sure they can tell, and most of them are wrong. Nick adds that in university studies, people sorted AI faces from real photos only slightly better than random guessing.

how long will people be able to spot ai fakes

Rosenbaum assumes not for long. He says anyone who can tell fake from real today should assume that six months from now, that skill will be gone.

will ai tools get more expensive

Rosenbaum predicts they will, in what he calls a "cost apocalypse." He compares it to Uber, where early rides cost $9 and a recent ride for him cost $57.

is ai already replacing jobs

Rosenbaum says yes, and gives a publishing example. A publisher can weigh replacing an editor role at a salary of $64,000 with a tool he pays $20 a month for.

does correcting chatgpt make it smarter

Rosenbaum says no. When you tell a chatbot it is wrong and give it a link, that fix is not fed back into the larger database, unlike Wikipedia, where corrections are kept.

should my kid use ai to write school papers

Rosenbaum says parents face a bind with no right answer. Banning AI may leave kids unprepared, but a 17-year-old has no writing voice yet for AI to preserve, so the shortcut can skip the work that builds one.

what does steve rosenbaum mean by the future of truth is human

He means AI is good at summing up the past but poor at imagining the future. People must keep doing the thinking, and the robots can help.

This guide is drawn from a full conversation on the show.

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