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Why do good things stop feeling good?

A cognitive neuroscientist explains habituation: the brain's shrinking response to anything that repeats or stays constant. Dr. Tali Sharot on why you stop smelling your own perfume, why vacation happiness peaks at 43 hours, and what brings the feeling back.

Video published 2025-04-14 · 55:48 · watch on YouTube

The short answer

Because the brain stops responding to things that stay the same. Dr. Tali Sharot, a professor of cognitive neuroscience at University College London and MIT, calls this habituation, and she defines it narrowly: a diminished physiological and emotional response to a stimulus that is repeating or constant. Walk into a room full of cigarette smoke and within 20 minutes you cannot detect the smell; spritz on a new perfume and a month later you cannot smell that either. Sharot's point is that the same mechanism runs on the big things — a relationship, a job, a home you genuinely love — so the feeling can fade without anything getting worse. Her way out is not a better life but an interrupted one, because, as she puts it, you can only habituate to things that are not changing.

Step by step

  1. Check whether the thing got worse or only stayed the same ▶8:02

    Sharot's definition is specific: a diminished physiological and emotional response to something repeating or constant. That makes it testable. If you can point to what has actually deteriorated in a marriage or a job, that is a different problem. If you cannot, and the honest answer is that it has simply been there a long time, you are describing habituation, and the fix is a different one.

  2. Build in breaks, not upgrades ▶22:15

    Sharot relays a finding from Esther Perel, who has said in her TED talks that after surveying hundreds of people, the two things most likely to make someone attracted to a long-term partner were having been away for a while and come back, and seeing that partner in a novel situation — talking to strangers, on a stage. Sharot mentions separately that her co-author was once seated next to Perel at a wedding. Her own version of the same idea is mac and cheese: you love it, by day ten you do not, and a week away from it makes you want it again.

  3. Take more short trips instead of one long one ▶28:30

    Working with a tourism company, Sharot surveyed guests at resorts and found the happiest point was 43 hours into a vacation — enough time to land, unpack and learn the place. After that, happiness fell steadily. People were still happy on day seven, just less happy than on day two. Asked for the best part of the trip, the word they used more than any other was "first": the first view of the ocean, the first cocktail. Shorter, more frequent trips give you more of those peaks.

  4. Pick the change that makes you learn something ▶36:41

    Sharot describes Steven Levitt's study in which people wrote down something they were considering changing, then tossed a virtual coin — heads meant make the change, tails meant stay. People who got heads were more likely to change, and the people who changed were happier at two weeks and still happier at six months. Sharot is careful about what that does and does not show: it isolates change as one positive term in a much longer equation, and it is not a promise that any particular change will make you happier.

  5. Expect the best activities to be the hardest to start ▶39:49

    Nick worked for Mihaly Csikszentmihalyi for several years and raises a finding he thinks is under-reported: flow activities require learning and a challenge matched to your skill, and people reported real difficulty getting started because of the psychic energy the start demands. Snowboarding needs gear, a drive, tickets and someone to go with. TikTok needs nothing. Sharot agrees that learning is effortful and keeps the hedge in place — maybe, she says, some of the joy comes from the effort.

  6. Move somewhere else before you try to think ▶48:29

    Sharot cites a Harvard study showing that changing your immediate environment enhances creativity, and that the boost lasts six minutes. On average, she adds. Her own examples are a walk toward the gym, where the solution to a problem arrived within minutes, and a car in Napa Valley after a conference. Six minutes is short, but it is where the idea tends to land.

“you can't actually habituate to change and learning because you can only habituate to things that are not changing.”

Nick Standlea, in the video

Key moments

Questions people ask

what is habituation

Dr. Tali Sharot defines it as a diminished physiological and emotional response to a stimulus that is repeating or constant. Her first examples are sensory: within 20 minutes in a room full of cigarette smoke you cannot detect the smell, you stop hearing an air conditioner that has run all day, and cold pool water stops feeling cold. She says the same mechanism then runs on complex things — relationships, jobs, and bad events too.

why don't i enjoy things like i used to

Sharot's answer is that nothing needs to have gotten worse. The response fades because the thing has stayed the same. She points to a Julia Roberts interview in which Roberts describes an ordinary day of school runs and dinner as wonderful, and credits the fact that she leaves for work on location and comes back: "it's like pixie dust all over my very normal life." Sharot's framing is that you can have a wonderful life in the objective sense and not feel it, because you cannot see it anymore.

why is midlife the unhappiest point

On average, happiness follows a U-shape: relatively high in children and teenagers, falling to its low point in midlife, then climbing again and staying up, which Sharot says people do not expect. She is clear that nobody knows for sure what drives it, and that the U is an average rather than a forecast for any individual. The candidates she offers are the life events that cluster in those years — children at home, ageing parents, heavy work responsibility — and sameness: the same place, the same relationship, the same job for a long stretch, any of which could be good and still has not changed.

how do you feel attracted to a long term partner again

Sharot relays Esther Perel's two findings, which she says line up with the science of dishabituation. People report being most attracted to a long-term partner after a break — a weekend, a business trip — when they come back. And they report it when they see the partner in a novel situation, talking to strangers or on a stage. Sharot adds that she and her co-author are not relationship experts; the mechanism is what she can speak to.

how long should a vacation be to be happiest

In Sharot's survey work at resorts, the happiest point was 43 hours in, after which happiness declined for the rest of the stay. Her suggestion is more frequent, shorter trips rather than one long one, so you collect more of those early peaks. She notes the obvious limit: that does not work if you are flying somewhere far away.

does making a change actually make you happier

The Steven Levitt coin-toss study Sharot describes found that people who made a change were happier at two weeks and at six months. But she is careful not to oversell it. The result isolates change as one small positive term among many others that determine the outcome, and the data is an average across thousands of people, some of whom were happier and some of whom were not.

are small changes as good as big ones

Nick asks this directly — whether adding a date night does the same work as blowing up a marriage — and Sharot does not claim an answer. She says she does not know whether Levitt's study looked at how large the changes were, and that she does not have an answer to this. What she will say is that any change puts you in a state of learning, and that we are not making enough changes in general.

is habituation a bad thing

Sharot says it is both, and that a mechanism present in every species is unlikely to be a mistake. It frees up brain resources for whatever is new and possibly dangerous, and it lets us recover from bad events — she notes that almost every mental health condition involves some impairment in habituation, and cites Aaron Heller's study at the University of Miami where students were asked how they felt every 45 minutes after an exam score, and those with a history of depression returned to baseline more slowly. It also keeps us moving: if an entry-level job still felt as exciting ten years in, you would not try to progress. The cost is that good things give you less joy than they should, and that cracks you have stopped noticing go unfixed.

This guide is drawn from a full conversation on the show.

Full episode: Dr. Tali Sharot: Are you bored, stuck, or just... not excited by life anymore? · All guides · Sponsor the show

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